Singapore Navy Recruitment DM Idea
A recruitment direct Mail idea used for the Singapore Navy pitch, it takes the form of a classified case file and comprises of a fold-out poster and a pair of red filter goggles. The DM is part of the campaign idea "Turn the Tide." Seen through the red filter goggles, a threat is revealed underneath what seems to be a harmless scene with instructions revealed to lead the recipient to a URL to complete their mission in an interactive game. The initial coded message becomes clear - The Navy gives you the ability to identify a potential threat so you can turn the tide to your advantage.
A recruitment direct Mail idea used for the Singapore Navy pitch, it takes the form of a classified case file and comprises of a fold-out poster and a pair of red filter goggles. The DM is part of the campaign idea "Turn the Tide." Seen through the red filter goggles, a threat is revealed underneath what seems to be a harmless scene with instructions revealed to lead the recipient to a URL to complete their mission in an interactive game. The initial coded message becomes clear - The Navy gives you the ability to identify a potential threat so you can turn the tide to your advantage.
Poster | Jellyfish
Seen Through goggles
Poster | Fishing Boat
Seen Through goggles
