Initiative | National Geographic Channel

History's Secrets for National Geographic Channel 


Print Ad  |  Mount Rushmore / Pyramid / Moon

Initiative | Republic of Singapore Navy (2009)

Singapore Navy Recruitment DM Idea


A recruitment direct Mail idea used for the Singapore Navy pitch, it takes the form of a classified case file and comprises of a fold-out poster and a pair of red filter goggles. The DM is part of the campaign idea "Turn the Tide." Seen through the red filter goggles, a threat is revealed underneath what seems to be a harmless scene with instructions revealed to lead the recipient to a URL to complete their mission in an interactive game. The initial coded message becomes clear - The Navy gives you the ability to identify a potential threat so you can turn the tide to your advantage.

  

 Poster |  Jellyfish 

Seen Through goggles

Poster |  Fishing Boat

 

Seen Through goggles 

Initiative | Uniqlo (2008)

Uniqlo Wardrobe Outdoor Idea

Initiative | Uniqlo Newspaper Wrap Idea

Initiative | Kao Handy Duster (2008)

Kao Handy Duster Ambient Idea - Gets Everywhere

Print Ads | Panasonic - Eco Ideas (2010)

Panasonic - Eco Ideas Aircon

Print Ads | Yoshinoya - 100% (2009)

Yoshinoya - 100% Delicious / 100% Authentic / 100% Delightful

Print Ad | Toyota Yaris - Double the Fun (2009)

Toyota Yaris - Double the Fun.

Citylink Wall and Lightboxes | Canon IXUS - Christmas Presents.

Citylink Underpass Wall - Christmas Presents.

Close up

Print Ad | Canon True Stories (2009)

Print Ad - Shirlyn

Campaign | Ministry of Manpower - Employ a Lifetime of Experience. (2010)

30 Sec TVC - Kunalan / Angie / Minsawi

Print Ads - Kunalan / Angie / Minsawi

Campaign | Canon IXUS 130 - Get Creative with your World (2009-2010)

Get Creative with your World 30 Sec TVC

Print Ad

Campaign | Canon Powershot D10 - Built for Adventure. (2009)

SOAA 2010 Bronze


Built for Adventure.

Print Ads - Godzilla / Tarantula / Robots

Youtube Viral Videos - Godzilla / Robots